Articles
What are backlinks
Friday October 6, 2023
Search engines like Google, Bing, and Yahoo can provide free 24-7 advertising for your kennel, but it’s only effective if your website ranks high enough for key search terms. One method that search engines use to determine where your kennel website might rank in their search results is through counting backlinks. A backlink is a link or website on the internet that points to your website. By counting the links pointing back to your website, search engines can gauge how popular your site is compared to similar sites. This metric is referred to as your Domain Authority or Page Rank score. Domain Authority is a website metric that predicts how your website might rank in the major search engines, it’s based on a score from 0-100. The most popular websites on the internet will score on the higher end of the scale. It measures the number and quality of links that point to your website. This is not the only method they use, but it can significantly contribute to your ranking.
What to expect during your NetKennel website setup
Saturday August 26, 2023
Interested in signing up for the NetKennel website, but not sure what to expect during the build process? Hopefully this document will help answer any questions you might have.
Search engine tips
Wednesday February 1, 2023
You have a new kennel website and now you need to people to be able to find it. You can advertise in magazines, give out business cards, buy keywords and banner ads, but these methods all cost money. Search engines offer a free method for people to find your website 24 hours a day, 7 days a week. However, there are no guarantees when it comes to search engines … if you’ll be listed, under what terms your website will be listed or what rank your website will be in the search results. You need to keep your search engine expectations realistic, there are over 2 billion websites on the internet today, that’s a lot of competition. All those websites want to be ranked #1. When optimizing your kennel website for these search engines, try not to target keywords that are too board. Realistically, you’re probably not going to make it to #1 for Labrador Retrievers or German Shorthaired Pointers, but you might make it to #1 for Labrador Retrievers in Missouri. Optimizing your website take some experimenting, but here are a few tips to help stack the deck in your favor.
